Vol 1. No. 11

Don’t Minimize…Capitalize

The biggest mistake that some businesses are making in these rough times is cutting their marketing budget. If you’re one of those people who make excuses for why business is struggling, you are missing a prime opportunity to succeed. Creativity can make up for a low budget. You don’t have to spend a ton of money on advertising, for example, when a well-written advertorial can work just as well -- if not better. Come up with a catchy new benefit-laden slogan that will pique readers’ curiosity. Or, take advantage of the world that you are living in by positioning yourself to be interviewed or quoted on a topic in which you have expertise.

As a business, you need to be creating web site, email and social media content that draws more customers to you and away from your competition. Again, the trick is to be creative and catch their attention while your competitors are cutting back and decreasing their visibility. If you need some help coming up with and implementing creative strategies, give us a call. We understand that every situation is unique, and we’ll come up with a winning approach that best suits your company’s needs.

Trust Builder

Whether you’re a business owner or employee, building a level of trust and credibility is essential with customers. The more that your target audience trusts you, the more business you will do with them. While there is no method that works 100 percent of the time, there are a few fundamentals that have proven to be extremely effective.

To begin with, there is no substitute for a good first impression. It’s important to have your thoughts organized and focused before meeting a prospect for the first time, but you don’t want to start out by dazzling them with your expertise. Instead, your goal is to impress them with the insightful questions you ask about their business. Being an astute listener is how to win customers.

To further establish your credibility, it’s essential that your marketing materials are current and look stylish and professional. This includes everything from your business card to your web site. When was the last time you updated your logo or selected fresh new paper stock? Are your social media sites listed on your web site? How about blogs? Also, be sure to prominently display awards or media features in your business where customers can see them. Impressive them!

Lastly, actions speak louder than words. Body language is extremely important when meeting with a prospect or customer. Studies show that 70 percent of our communication is non-verbal, so take care to unfold your arms, nod your head and smile frequently. These are simple, inexpensive ideas that can have a tremendously positive effect on your business.

News on I Salsman PR

I Salsman PR is proud to welcome Meghan Lillie as the newest member of the I-Team. She joins us as an Account Coordinator.
Iris will be speaking on Jan. 12 at an event hosted by the Home-Based Women Entrepreneurs.
I Salsman PR will be hosting a networking event on Feb. 12 from 11:30-1:30 at the Edwardsville/Glen Carbon Chamber of Commerce.
Iris has been recently appointed to serve on the board of directors for the Kirkwood Chamber of Commerce.
Now is the time to fine tune marketing programs for 2010. Email us for a free consultation.

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