I was reading the Letters to the Editor in a local newspaper the other day, and one diatribe (impressed with the big word?) caught my attention. It was written by someone I know; a business owner whose clients tend to be on the liberal side. This individual was criticizing President Obama’s healthcare plan, making strong statements about how – if enacted – his agenda would ruin our country, and comparing universal healthcare to communism.
“Bad move,” I thought. Although everyone is entitled to his or her opinion, not in public -- if you’re a business owner. Controversial views are best left out of the media unless you’re certain that your target market agrees with you. Otherwise, there’s a good chance they’ll shift their loyalty – and business – elsewhere when the opportunity presents itself. And once you alienate or offend your customers, you might win the battle of principles, but you could lose the war on prosperity.
So no inflammatory Letters to the Editor, Op Ed pieces, Facebook entries, blogs or Tweets. Not only is it not worth the bad PR, but it will take a huge and expensive effort to repair your image.
Think about it.
“Bad move,” I thought. Although everyone is entitled to his or her opinion, not in public -- if you’re a business owner. Controversial views are best left out of the media unless you’re certain that your target market agrees with you. Otherwise, there’s a good chance they’ll shift their loyalty – and business – elsewhere when the opportunity presents itself. And once you alienate or offend your customers, you might win the battle of principles, but you could lose the war on prosperity.
So no inflammatory Letters to the Editor, Op Ed pieces, Facebook entries, blogs or Tweets. Not only is it not worth the bad PR, but it will take a huge and expensive effort to repair your image.
Think about it.
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