There’s more than one way to promote a business. There are lots of ways. Brochures, newsletters, web sites, press releases, advertising, direct mail and special events are all part of the total picture. But they’re not the whole picture. We take marketing one step further. We research, plan, create and implement integrated marketing programs that are unique. And successful.
What’s our secret?
For more than 20 years, founder Iris Salsman has planned and orchestrated innovative public relations campaigns that have been instrumental in helping clients achieve their goals. Her success comes from recognizing that effective public relations results from a combination of science and art: the science of market research, strategic planning and targeted demographics, and the art of creative concepts and catchy copy writing. This, combined with her strong media relationships and advertising expertise, are the foundation upon which I. Salsman PR is built. |
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