STRATEGIC PLANNING

  • Industry research
  • Competitor analysis
  • Demographic research
  • Psychographic research
  • Focus groups
  • Surveys
  • Marketing plans
  • Promotional calendars
  • Media calendars
  • Advertising schedules

PUBLIC RELATIONS

  • News releases
  • Press kits
  • Press conferences
  • Website copy
  • Feature articles
  • Media interviews
  • Article placement
  • Website coordination

GRAPHIC DESIGN

  • Brochures
  • Newsletters
  • Annual reports
  • Training materials
  • Point-of-sale
  • Presentations

CORPORATE IDENTITY

  • Logos
  • Collateral materials
  • Corporate slogans
  • Mission statements
  • Signage
  • Stationery packages

ADVERTISING

  • Concepts
  • Campaigns
  • Copy writing
  • Design
  • Placement
  • Direct mail

EVENTS & PROMOTIONS

  • Grand openings
  • Seminars
  • Conferences
  • Trade shows
  • Fund-raising

  


social_mediaMany business owners are both stymied and intimidated about using social media to reach customers. The time commitment and technical expertise can be daunting - which is why I. Salsman PR has launched a new service - The Social Media Toolbox -- for businesses that have neither the time, personnel or expertise to keep up with social media. Every "tool" is offered on an a la cart basis to keep costs reasonable. Here's what we can do for your company:
 
  • Write, manage, promote and optimize blog content
  • Monitor blogs and social networks
  • Set up online communities on Facebook, LinkedIn, Twitter and other social engagement tools
  • Optimize search engines for press releases
  • Develop video content for on sites such as YouTube, Google Video, and Yahoo! Video
  • Manage web site content to keep it fresh and updated
  • Monitor and analyze web site hits
  • Write, post and distribute e-newsletters to your database to drive web site traffic
 


I. Salsman PR has been named one of the best PR firms by the St. Louis Small Business Monthly!

We are involved

Iris Salsman is the Marketing Sub-Committee Chair for Eastern Missouri’s Small Business Week 2011, honoring local entrepreneurs and hosting educational and networking events throughout the area.

Iris serves on the Board of Directors of the National Association of Women Business Owners.

The Kirkwood-Des Peres Chamber of Commerce counts Iris as a member.

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Creative communications • Business to consumer • Strategic planning • Branding • Copy writing • Press releases
Newsletters • Brochures • Web sites • Direct mail • Media relations • Corporate communications