Capabilities

STRATEGIC PLANNING

Industry research
Competitor analysis
Demographic research
Psychographic research
Focus groups
Surveys
Marketing plans
Promotional calendars
Media calendars
Advertising schedules

PUBLIC RELATIONS

News releases
Press kits
Press conferences
Website copy
Feature articles
Media interviews
Article placement
Website coordination

GRAPHIC DESIGN

Brochures
Newsletters
Annual reports
Training materials
Point-of-sale
Presentations

CORPORATE IDENTITY

Logos
Collateral materials
Corporate slogans
Mission statements
Signage
Stationery packages

ADVERTISING

Concepts
Campaigns
Copy writing
Design
Placement
Direct mail

EVENTS & PROMOTIONS

Grand openings
Seminars
Conferences
Trade shows
Fund-raising

Many business owners are both stymied and intimidated about using social media to reach customers. The time commitment and technical expertise can be daunting - which is why I. Salsman PR has launched a new service - The Social Media Toolbox -- for businesses that have neither the time, personnel or expertise to keep up with social media. Every "tool" is offered on an a la cart basis to keep costs reasonable. Here's what we can do for your company:

Write, manage, promote and optimize blog content
Monitor blogs and social networks
Set up online communities on Facebook, LinkedIn, Twitter and other social engagement tools
Optimize search engines for press releases
Develop video content for on sites such as YouTube, Google Video, and Yahoo! Video
Manage web site content to keep it fresh and updated
Monitor and analyze web site hits
Write, post and distribute e-newsletters to your database to drive web site traffic

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Partners