It’s hard to go a full day without hearing the word “Facebook” come up in a conversation. Once thought to merely be a passing fad, Facebook has become the biggest outlet of the social media world.

Facebook has evolved since its birth, however. It’s not just a way for college kids to publish questionable photos on the web. Facebook has become one of the most effective business tools to get your message across online. Forget about those quizzes that can determine, if you were a “Mixed Drink,” what kind you’d be. Your Facebook page is a great way for you to interact directly with your publics. Your customers can feel like their voice is being heard, and you can address their concerns efficiently.

You might be wondering “Why do I need to bother with a Facebook page if I’m just a small business.” Well, a page may better for business than you think. Here are some some reasons why: