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As I was getting ready to prepare a media pitch, I came across an article that certainly caught my attention. Similar to the “Seven Dirty Words” you can’t say on TV by George Carlin, this article listed 100 “dirty” words for your subject lines---words that will definitely get your message deleted before anyone has a chance to read it. Are you guilty of any of these sins?





I. Salsman PR has been named one of the best PR firms by the St. Louis Small Business Monthly!

We are involved

Iris Salsman is the Marketing Sub-Committee Chair for Eastern Missouri’s Small Business Week 2011, honoring local entrepreneurs and hosting educational and networking events throughout the area.

Iris serves on the Board of Directors of the National Association of Women Business Owners.

The Kirkwood-Des Peres Chamber of Commerce counts Iris as a member.

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