Do marketers still think direct is best? According to a new report from the Direct Marketing Association it is, with over half of advertising expenditures in the direct realm. Researchers found that, in the US, 54% of advertising is direct to the consumer; this is the fifth year in which direct marketing efforts have seen an increase.


Iris serves on the Board of Directors of the National Association of Women Business Owners.
The Kirkwood-Des Peres Chamber of Commerce counts Iris as a member.