We get asked so many questions about websites. And let’s face it, without a quality website, your company has as much credibility as a supermarket tabloid. So, how do you create a website that is interesting and informative, and will entice visitors to return often?

Here are a few dos and don’ts when it comes to putting together a professional website. Most of these tips are aimed at service businesses, but you’ll want to include some of the same information on other sites as well. We’ll tackle tips for product-oriented sites in future blogs.

Every business person we know spends a lot of time worrying about the competition and how they stack up. Never fear! If you are concerned about competitors gaining on you, here are a few tricks of the trade that will render your competition irrelevant. Even with so much information bombarding clients and prospects, it is still possible to keep their attention—and even speed up their decision to buy from you rather than your rivals!

As I was getting ready to prepare a media pitch, I came across an article that certainly caught my attention. Similar to the “Seven Dirty Words” you can’t say on TV by George Carlin, this article listed 100 “dirty” words for your subject lines---words that will definitely get your message deleted before anyone has a chance to read it. Are you guilty of any of these sins?

Welcome to the new I. Salsman PR blog. Please check back frequently for helpful tips and important news. 8j36hek42r