It seems like identity theft is on everyone’s mind these days. In addition to zealously guarding credit card information and being on the alert for cyber theft, there are other effective ways to prevent people from capturing your data.

Most of my business comes from word of mouth referrals and savvy networking. Clients recommend me to their friends and colleagues. Vendors contact me with names of customers who can use my expertise. And people who have heard me speak or read my articles often pass on my name to their business contacts – something called “second hand referrals.”

The value of creative postcards in a marketing campaign cannot be overstated. Despite the increase in postal rates these days, postcards are still considered one of the most cost effective strategies for increasing the visibility of your brand. Unlike other types of direct mail, postcards don’t have to be opened, so if they creative enough, they will catch many people’s attention.

Interestingly enough, the common thought that seniors are afraid of computers and that they think the web is merely something that spiders spin is not entirely true.